New Science of Trial Advocacy: Strategies for Surprising, Disarming, and Persuading Modern Jurors

This CLE webinar will discuss an alternative approach to trial advocacy that embraces a paradigm shift in jury psychology and teaches attorneys how to surprise, disarm, and persuade modern jurors.

Times have changed, and lawyers must change with the times. Attorneys need a new trial playbook that ignores conventional wisdom and embraces the changes in jury psychology.

Jurors have become experts in everything and suspicious of everyone, including lawyers and their hand-picked experts. They are tired of lawyers' arguments and objections. They want lawyers to stop bickering, roll up their sleeves, and start helping them wade through the evidence. Jurors are increasingly focused on information and increasingly annoyed by the way lawyers spin and spoon-feed it to them.

Jurors know they are the most important people in the courtroom, and they want better service. The smart laywer's attitude is, "Hello, I'll be one of your waiters for the trial. May I start you off with a helpful graphic?"

Listen as our esteemed panelist and published author shows trial attorneys how to present the evidence in a way that jurors want to hear.