Designing Effective Consumer Surveys in Advertising and Trademark Disputes

This CLE will guide IP counsel on the use of surveys to demonstrate key legal issues in trademark and advertising disputes. Our panelist will provide critical, up-to-date case law developments that trial counsel and their experts need to know about on their quest to design admissible and effective survey evidence.

Consumer surveys are increasingly being used in a variety of contexts in advertising and trademark litigation. Surveys are deployed to provide evidence concerning deception, materiality, likelihood of confusion, secondary meaning and more. A well-designed consumer survey can provide powerful evidence in support of a party’s claims or defenses; but there are multiple landmines and potential missteps that need to be avoided along the way.

Listen as J. Michael Keyes, Partner at Dorsey & Whitney, examines the use of surveys to address key legal and factual issues in advertising and trademark disputes. Our presenter will provide critical, up-to-date case law developments that trial counsel and their experts need to know about on their quest to design admissible and effective survey evidence.